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Mike Correra

Mike theCarGuy Correra; So Cal's #1 Car Guy, husb, dad, 80's New Wave fan & Muscle Car Freak! And You? :)


People who know Michael Correra describe him as ambitious, energetic and inspiring. His life is driven by passion for his wife and four children - the look and feel of muscle cars - the smell of the drag strip - pretty much anything 80's - and being a student and a teacher in the car business. Mike is a motivator and has the natural talent to energize those around him. His passion and enthusiasm is intrinsic and he delivers it with the sole purpose to inspire others. Often times, people view Mike as the "go to guy" and is seen as the expert in many areas. He's highly respected for his well-rounded knowledge of the auto industry, but best known for being the guy who leads, empowers and develops his people. Instinctively, he often raises the spirits of other people by putting aside what he's doing and giving his team member undivided attention. With an eye for raw talent, Mike uses this natural born gift to differentiate people by focusing on their strengths. With a desire to learn and understand the ever-changing automotive industry, Mike keeps the book of knowledge open. He gathers all kinds of innovative and cutting edge data, then keeps it at his fingertips in order to ensure his organization stays competitive in the market place. Although bold and direct when he speaks, those around him know they can trust what he is saying. You can count on Mike's sincerity while engaging with others. He believes it's important to make time to meet and connect with the team, and build a platform to cultivate mutual trust and respect - two values, of which, he will not compromise. During his daily mode of operation, Mike leverages these values by walking the talk and delivering quantifiable results. Keeping it real, you can expect Mike Correra to entertain you with his quick wit and great sense of humor. He believes laughter is the best therapy and in business he provides a car buying experience that is extraordinarily pleasant and positively memorable.

Mike Correra's Background

Mike Correra's Experience

Internet Sales Director at Fairview Ford

April 2013

~Rebuilt an Internet Sales Department and Business Development Center under new management staff to grow a store that had been stagnate for some time. ~Hired and trained call staff for BDC, focusing on process and word tracks to increase the appointment set and show rate from Internet leads and unsold showroom traffic. ~Revised Internet lead management process with all new email templates, phone scripts and automated process of daily tasks for Internet sales staff. ~Coordinated the installation of new CRM and trained staff on usage. As a DealerSocket 'Power User' was onsite point man for smooth implementation of new program with all new process management and marketing tools. ~Audited stores third party lead providers and eliminated under-performing vendors, decreasing costs while also increasing lead closing rate from 4% to 10% in three months for an increase in ROI of over 65%. ~Created a unique text campaign with BDC staff using Google Voice to offer consumers and additional avenue to engage with dealership, increasing customer response immensely. ~Took the lead on dealerships Social Media presence creating and maintaining a Google+, Twitter, Pinterest and Facebook page for customer/fan interaction and engagement. ~Recruited and hired sales personnel for Internet Sales Department to re-enforce existing staff with talent and increase sales overall as lead volume increases due to improved targeted marketing.

New Car Sales Manager at DCH Gardena Honda

January 2011 - July 2012

Sales Manager ~Create and implement sales training program including specific modules for different levels of experience from new to veteran. ~Structure retail auto/lease purchases and secure financing Internet Sales Director ~Rebuilt an Internet Sales Department by writing and implementing a sales process specific to Internet customers, hiring and training new staff for total of four Internet Sales Persons. ~Wrote and installed over 75 unique email templates for increased efficiency. Wrote series of phone scripts for all outbound calls including voice mails, each unique to day of sales process to minimize repetitive messages being disregarded but not losing dealership brand. ~Hired/trained BDC staff to back up Internet Sales Team ensuring consistent follow-up and no deals falling through cracks due to non-contact. ~Increased department performance from January (when hired) 27 New / 7 Used, to September’s 50 New / 24 Used. Increased closing percentage on leads from 4% to 12.5% on a consistent basis. Now the 4 man department is contributing 40% of dealers new car volume and averaging over 100k in front and back end profit combined. ~Created a Lease Loyalty Department to properly manage returning lease customers including writing and implementing a process beginning 8 months from the end of term with letters, emails and phone scripts. Now retaining as much as 32% of lease portfolio and increasing each month. ~Initiated dealership Social Media effort encompassing many avenues of web marketing/branding/promoting. Created Facebook pages for dealership and for individual departments such as Internet Sales, Service etc. Created and maintain Twitter account, FourSquare and Gowalla place pages and also a blog page for sharing of Honda news and dealership information. ~Claimed (or created), edited and updated business listings for DCH Gardena Honda on over 70 sites (and counting) to ensure current and accurate information and standardize company image and message.

Fleet/Internet Sales Director at Allstar Kia of San Bernardino

May 2010 - January 2011

~Created a Fleet Sales Dept for a new Kia point, incorporating Internet Sales with existing store in Pomona. Wrote and implemented sales process including map to a sale, internet response email templates and contact/follow up schedule. ~Edit and maintain dealer website and blog page along with SEM efforts to increase visitor traffic along with leads. The San Bernardino site now consistently receives more traffic and more leads than the Pomona site although only up since May 2010. Higher traffic and lead count eliminates need to purchase 3rd party leads keeping costs at minimum and ROI higher. ~Increased lead closing avg to above 8% and response time under 30 minutes. Consistently maintained above National Avg Customer Satisfaction scores. ~Launched online social media campaign to increase internet visibility of dealerships. Created and maintain dealer pages/listings on such sites as; Facebook, Twitter, MerchantCircle, Yelp, JudysBook, InsiderPages, YellowBook, HotFrog, Foursquare, Gowalla and a blog for the stores called theKiaKorner. ~Initiated online effort for used car dept by creating listings for Craigslist, Backpage and Carknob inlucing taking pictures and building display ad for each vehicle.

Fleet Sales Director at Raceway Nissan

June 2009 - May 2010

~Re established Fleet Sales Dept incorporating an Internet Sales Division. Wrote and installed complete sales process for internet based leads. ~Increased effeciency of closing ratios up to 607% over prior performance. ~Consistantly accounted for over 20% of store volume raising average from 33 units (Jan-June 2009) up to 52 (July-Dec 2009). ~Built B2B relations through membership in Greater Riverside Chambers of Commerce, becoming a board member and reaching out to local business for commercial sales.

Fleet/Internet Sales Director at Colonial Honda

March 2009 - June 2009

~Reviewed existing CRM, department process and staff ~Improved dept. performance to 28% of total store volume and closing ratio to 13% overall on Internet leads ~Acquired and activated alternative CRM tool ~Created and implemented Internet Sales Process including series of e-mail templates unique to dealership ~Reorganized lead provider groups improving performance with better budget application

Fleet/Internet Sales Director at Superior Nissan, Puente Hills

January 2009 - February 2009

~Hired and trained new staff for BDC/Internet Sales Dept ~Reviewed and restructured third party lead provider network ~Increased lead volume in addition to ROI, Appt Ratio and Sold Unit Ratio

Internet Sales (Contracted Consultant) at Puente Hills Subaru

November 2008 - February 2009

~Created an Internet based Sales Department for a new Subaru point ~Hired and trained sales staff exclusive to department ~Created marketing campaign including online advertising, social marketing and targeted emails

Fleet/Internet Sales Dept. Director at Valley Hi Honda/Nissan

February 2008 - December 2008

~Reorganized failing Internet Sales Team; rewrote Sales Process, email templates, phone scripts and trained efficient Internet sales ~Increased volume from 35 units (both lines) to 96 (April) and over 70 consistently ~Increased gross average to over $2,300.00 per unit ~Maintained department closing ratio of over 16% with 4 salespersons

Fleet/Internet Sales Director at Moss Bros Auto Group

June 2006 - December 2007

~Rebuilt Fleet and Internet Sales Departments after new ownership takeover ~Established a network of commercial contacts and brokers to increase fleet sales ~Reviewed and analyzed third party lead providers, increased closing ratio to 15% ~Maintained highest volume individually of both new AND overall sales for 14 straight months

Sales Trainer/Manager(Desk) at Victorville Motors

November 2005 - June 2006

~Provided structured daily and weekly sales training for retail sales staff ~Acted as ‘Floor Manager’ and Sales Manager at Sales Desk when not holding training seminars ~Negotiated and structured sales transactions for sales personnel ~Participated in walk around competition taking second place out of 30

Internet Sales Dept. Manager at Penske Honda

March 2005 - February 2006

~Improved performance of underachieving Internet Sales Dept by 40% ~Trained and reorganized staff of department providing uniformity ~Revised methods and templates used in price quoting and negotiations ~While at Penske, won the National Honda Walk Around competition including a trip to Ohio where the finals were held at the Marysville Assembly Facility

Sales Manager at Riverside Metro Auto Group

March 2004 - February 2005

Handled all sales training for entire sales staff, responsible for conversion of a straight sales store to t/o, hiring and maintainence of staff and overall sales management.

New Truck Sales Director at Hemborg Ford

April 2003 - March 2004

Spearheaded a sales push that drove stores market position from 8th up to 4th in the zone, co-manager of overall sales operations and sales trainer.

General Sales Manager at Riverside Chrysler Jeep

February 2001 - May 2003

Reorganized store from inventory, staff and sales processes to advertsising efforts and promotional events such as an on site PT Cruiser show held annualy since with great success. Store was averaging 50-65 units a month when arrived, consistantly averaging 150+ at departure.

General Sales Manager at John Hines Auto Group/Glenwood Auto Group

January 2000 - January 2001

Hired, trained and organized new staff for a four point group. Increased sales for group by over 60% and maintained consistant volume/profit during buy out by larger organization.

Vice-President at Inland Valley Wirelss

May 1998 - December 1999

Opened the most successfull and fastest grown non-corpaorate NEXTEL Communications store. Hired and trained outside sales staff. Created promotional partnership with X103.9 Radio as 'Official Wireless Provider', and went on to do the same with Snow-Valley, KOLA Radio and RG Canning Productions. Recognized as fastest growing NEXTEL Dealer in the US 1999.

Finance Director at LJ Snow Ford

June 1997 - August 1998

Special Finance Manager at Moss Bros Dodge

May 1996 - June 1997

Assistance Sales Manager at Hemborg Ford

April 1995 - May 1996

Automotive Sales Professional at Sunrise Ford

May 1992 - April 1995

Tune Up/Drivability Technician at LJ Snow Ford

April 1988 - May 1992

Tune Up/Drivability Technician at Cerritos Ford

June 1987 - April 1988

Automotive Sales Manager - Social Media Manager - Internet Sales Manager at Chino Hills Ford

July 2012 - April 2013

~Assisted in developing an integrated 'Hybrid' Sales Department blending the Internet and Retail sales teams together for a more efficient, and transparent customer sales experience. ~Train sales staff for increased proficiency working online to meet customers' expectations. ~Create a unique customer delivery experience with video deliveries that are posted to Social Media. ~Increase dealership online visibility and engage customer base with focused Social Media effort including; maintaining store Facebook, Twitter and Google+ pages and regular posts for store. ~Encourage employee online involvement with fun activities such as posting creative pictures from around the dealership to Instagram and Pinterest.

New Car Sales Manager/Internet Sales Dir./Social Media Dir. at DCH Gardena Honda

January 2011 - July 2012

Sales Manager ~Create and implement sales training program including specific modules for different levels of experience from begining to veteran. ~Structure retail auto/lease purchases and secure financing Internet Sales Director ~Rebuilt Internet Sales Department, writing and implementing a sales process specific to Internet customers, hiring and training new staff of Intenet Sales Persons. ~Wrote and installed over 75 unique email templates for increased efficiency. Wrote series of phone scripts for all outbound calls including voice mails, each unique to day of sales process to minimize repetitive messages being disregarded but not losing dealership brand. ~Hired/trained BDC staff to back up Internet Sales Team ensuring consistent follow-up and no deals falling through cracks due to non-contact. ~Increased department performance from January (when hired) 27 New / 7 Used, to May 2012's 88 New / 22 Used. Increased closing percentage on leads from 4% to 12.5% on a consistent basis. At its best, the 6 man department contributed 48% of dealers new car volume and averaging over 150k+ in front and back end profit combined. ~Created a Lease Loyalty Department to properly manage returning lease customers including writing and implementing a process beginning 8 months from the end of term with letters, emails and phone scripts. Now retaining an average 38% of lease portfolio and increasing each month. Social Media Mgr ~Initiated dealership Social Media effort encompassing many avenues of web marketing/branding/promoting. Created Facebook pages for dealership and for individual departments such as Internet Sales, Service etc. Created and maintain Twitter account, FourSquare and Google + place pages and also a blog page for sharing of Honda news and dealership information. ~Claimed, created or updated business listings for DCH Gardena Honda on over 70 sites (and counting) to ensure current and accurate information and standardize company image and message.

Fleet/Internet Sales Director at Allstar Kia of San Bernardino

May 2010 - January 2011

~Created a Fleet Sales Dept for a new Kia point, incorporating Internet Sales with existing store in Pomona. Wrote and implemented sales process including map to a sale, internet response email templates and contact/follow up schedule. ~Edit and maintain dealer website and blog page along with SEM efforts to increase visitor traffic along with leads. The San Bernardino site now consistently receives more traffic and more leads than the Pomona site although only up since May 2010. Higher traffic and lead count eliminates need to purchase 3rd party leads keeping costs at minimum and ROI higher. ~Increased lead closing avg to above 8% and response time under 30 minutes. Consistently maintained above National Avg Customer Satisfaction scores. ~Launched online social media campaign to increase internet visibility of dealerships. Created and maintain dealer pages/listings on such sites as; Facebook, Twitter, MerchantCircle, Yelp, JudysBook, InsiderPages, YellowBook, HotFrog, Foursquare, Gowalla and a blog for the stores called theKiaKorner. ~Initiated online effort for used car dept by creating listings for Craigslist, Backpage and Carknob inlucing taking pictures and building display ad for each vehicle.

Fleet Sales Director at Raceway Nissan

June 2009 - May 2010

~Re established Fleet Sales Dept incorporating an Internet Sales Division. Wrote and installed complete sales process for internet based leads. ~Increased effeciency of closing ratios up to 607% over prior performance. ~Consistantly accounted for over 20% of store volume raising average from 33 units (Jan-June 2009) up to 52 (July-Dec 2009). ~Built B2B relations through membership in Greater Riverside Chambers of Commerce, becoming a board member and reaching out to local business for commercial sales.

Fleet/Internet Sales Director at Colonial Honda

March 2009 - June 2009

~Reviewed existing CRM, department process and staff ~Improved dept. performance to 28% of total store volume and closing ratio to 13% overall on Internet leads ~Acquired and activated alternative CRM tool ~Created and implemented Internet Sales Process including series of e-mail templates unique to dealership ~Reorganized lead provider groups improving performance with better budget application

Fleet/Internet Sales Director at Superior Nissan, Puente Hills

January 2009 - February 2009

~Hired and trained new staff for BDC/Internet Sales Dept ~Reviewed and restructured third party lead provider network ~Increased lead volume in addition to ROI, Appt Ratio and Sold Unit Ratio

Internet Sales (Contracted Consultant) at Puente Hills Subaru

November 2008 - February 2009

~Created an Internet based Sales Department for a new Subaru point ~Hired and trained sales staff exclusive to department ~Created marketing campaign including online advertising, social marketing and targeted emails

Fleet/Internet Sales Dept. Director at Valley Hi Honda/Nissan

February 2008 - December 2008

~Reorganized failing Internet Sales Team; rewrote Sales Process, email templates, phone scripts and trained efficient Internet sales ~Increased volume from 35 units (both lines) to 96 (April) and over 70 consistently ~Increased gross average to over $2,300.00 per unit ~Maintained department closing ratio of over 16% with 4 salespersons

Fleet/Internet Sales Director at Moss Bros Auto Group

June 2006 - December 2007

~Rebuilt Fleet and Internet Sales Departments after new ownership takeover ~Established a network of commercial contacts and brokers to increase fleet sales ~Reviewed and analyzed third party lead providers, increased closing ratio to 15% ~Maintained highest volume individually of both new AND overall sales for 14 straight months

Sales Trainer/Manager(Desk) at Victorville Motors

November 2005 - June 2006

~Provided structured daily and weekly sales training for retail sales staff ~Acted as 'Floor Manager' and Sales Manager at Sales Desk when not holding training seminars ~Negotiated and structured sales transactions for sales personnel ~Participated in walk around competition taking second place out of 30

Internet Sales Dept. Manager at Penske Honda

March 2005 - February 2006

~Improved performance of underachieving Internet Sales Dept by 40% ~Trained and reorganized staff of department providing uniformity ~Revised methods and templates used in price quoting and negotiations ~While at Penske, won the National Honda Walk Around competition including a trip to Ohio where the finals were held at the Marysville Assembly Facility

Sales Manager at Riverside Metro Auto Group

March 2004 - February 2005

Handled all sales training for entire sales staff, responsible for conversion of a straight sales store to t/o, hiring and maintainence of staff and overall sales management.

New Truck Sales Director at Hemborg Ford

April 2003 - March 2004

Spearheaded a sales push that drove stores market position from 8th up to 4th in the zone, co-manager of overall sales operations and sales trainer.

General Sales Manager at Riverside Chrysler Jeep

February 2001 - May 2003

Reorganized store from inventory, staff and sales processes to advertsising efforts and promotional events such as an on site PT Cruiser show held annualy since with great success. Store was averaging 50-65 units a month when arrived, consistantly averaging 150+ at departure.

General Sales Manager at John Hines Auto Group/Glenwood Auto Group

January 2000 - January 2001

Hired, trained and organized new staff for a four point group. Increased sales for group by over 60% and maintained consistant volume/profit during buy out by larger organization.

Vice-President at Inland Valley Wirelss

May 1998 - December 1999

Opened the most successfull and fastest grown non-corpaorate NEXTEL Communications store. Hired and trained outside sales staff. Created promotional partnership with X103.9 Radio as 'Official Wireless Provider', and went on to do the same with Snow-Valley, KOLA Radio and RG Canning Productions. Recognized as fastest growing NEXTEL Dealer in the US 1999.

Finance Director at LJ Snow Ford

June 1997 - August 1998

Special Finance Manager at Moss Bros Dodge

May 1996 - June 1997

Assistance Sales Manager at Hemborg Ford

April 1995 - May 1996

Automotive Sales Professional at Sunrise Ford

May 1992 - April 1995

Tune Up/Drivability Technician at LJ Snow Ford

April 1988 - May 1992

Tune Up/Drivability Technician at Cerritos Ford

June 1987 - April 1988

Internet Sales/Social Media-eCommerce Director at Fairview Ford

April 2013 - Present | San Bernardino, CA

~Rebuilt an Internet Sales Department and Business Development Center under new management staff to grow a store that had been stagnate for some time. ~Hired and trained call staff for BDC, focusing on process and word tracks to increase the appointment set and show rate from Internet leads and unsold showroom traffic. ~Revised Internet lead management process with all new email templates, phone scripts and automated process of daily tasks for Internet sales staff. ~Coordinated the installation of new CRM and trained staff on usage. As a DealerSocket 'Power User' was onsite point man for smooth implementation of new program with all new process management and marketing tools. ~Audited stores third party lead providers and eliminated under-performing vendors, decreasing costs while also increasing lead closing rate from 4% to 10% in three months for an increase in ROI of over 65%. ~Created a unique text campaign with BDC staff using Google Voice to offer consumers and additional avenue to engage with dealership, increasing customer response immensely. ~Took the lead on dealerships Social Media presence creating and maintaining a Google+, Twitter, Pinterest and Facebook page for customer/fan interaction and engagement. ~Recruited and hired sales personnel for Internet Sales Department to re-enforce existing staff with talent and increase sales overall as lead volume increases due to improved targeted marketing.

Mike Correra's Education

San Bernardino High School

1984 – 1987

Mike Correra's Interests & Activities

80's New Wave, Surfing, Sales Management, RC Cars, 80's Heavy Metal, Trance Music

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